Simplicity did not begin in AI. It began with two founders, a small team, and a very simple idea: 

People should get important information clearly and quickly from the institutions that serve them.

That idea led to a civic app. It was small, practical and built to solve a real communication problem for cities. It was not perfect, and it did not take off overnight, but people used it and relied on it. That is where our story started.

The civic tech years

Our early product helped cities communicate with residents in a more organized way. Emergency alerts, public safety updates and community information all in one place. Getting into cities was hard work. Nothing came automatically.

We reached out, we followed up, we met with city staff, we went through long legal and security reviews and we learned how public institutions operate. Step by step, that work built trust.

That trust eventually led to one of the defining moments of our early journey. The Mayor of New York City and the Mayor of Miami publicly recommended our app to their residents. For a small startup, this meant a lot. Not because of publicity, but because it showed that institutions with real responsibility trusted something we built.

People who believed in us early

In 2021, we raised around eight million dollars from international investors. Some of them had supported companies like Airbnb and Uber at an early stage. Later, other well known names joined the journey as well. Steph Curry, Sofia Vergara and Luís Figo all supported the company and its direction.

They did not invest because we were big. They invested because they believed in the mission, the team and the credibility we had already earned in public institutions.

Why we evolved

The years working with cities taught us something important. Many institutions, not only cities, were struggling with fragmented systems, slow processes and information scattered across many platforms.

We saw these challenges in real estate, travel, hospitality, enterprise teams and other government departments. Emergency alerts were still important, but the underlying problem was much larger. We realized that simplifying communication and workflow was not only a city issue. It was everywhere.

So instead of abandoning our mission, we expanded it. We asked what it would look like to build technology that reduces friction for many types of organizations. That question led us toward AI. It was not a sudden shift, but a natural continuation of what we had already been trying to solve for years.

Reinventing Simplicity

We rebuilt the company with new products and new technology, but the fundamentals stayed the same. The same founders, the same work ethic, the same belief that technology should make complex systems feel simpler.

Today, we are working on AI agents designed to help people work more efficiently. Elli AI is used by agents at Douglas Elliman. Charlie AI is rolling out across Europe and the Middle East, with the United States next. We are also building intelligence for robotics, and AI systems that connect directly to real enterprise and government workflows.

We are still early in this chapter, but it feels like the start of something meaningful.

Where we are now

We are not a giant corporation. We are a growing team that cares about building long term partnerships and useful products. We work with organizations across the United States, Europe, the Middle East and Latin America. Not at a massive global scale, but in focused and promising deployments.

Every new partnership feels like the beginning of a journey. Every new product still carries the same intention we had in the civic tech years, which is to make complicated systems feel more human and intuitive.

What comes next

We never planned to end up in AI. We simply followed the problems, and the problems led us here. If there is anything we have learned, it is that technology matters only when it truly helps people. That is the approach we are taking into this next stage. There is a lot ahead, and we are looking forward to what comes next.