Why Simplicity Beats Traditional Channels

The most efficient and straightforward
way to communicate with your citizens

Simplicity is the modern communication channel for municipalities in the
21st century. Learn why it can replace all the traditional channels.

Try Simplicity
How it replaces

vs. Social Media

Today, disinformation and hoaxes are dangerous more than ever. On social media, the municipality has no control over the narrative, information gets lost in tons of other posts, and it's impossible to create a closed community of residents. You are dependent on the algorithms that change without warnings, and ads are too expvensive to run.

Zuzana Aufrichtova
Mayor of Bratislava-Old Town As opposed to social media, where hate and disinformation are spread heavily, the Simplicity application is a place for constructive feedback and real-life suggestions from real people.

vs. Website

How many municipality websites have you come across that were mobile-friendly? Today, when everyone's on their phones, it's a UX nightmare. The issue is also with the sea of irrelevant sections the user needs to click or search through to get to the desired destination. Our survey in which we asked the participants “Have you visited the municipality website in the last 3 months?” says it all. 87 percent answered “no”.

Rudolf Kusy
Mayor of Bratislava-Nove Mesto In the past, municipal broadcasting kept us updated. Today, we can have all the relevant information literally in our pockets.

vs. Bulletin Boards/Local Broadcast

Do we even need to talk about these a bit outdated options? As a municipality, you need to look into the future. You need to be ready for the communication of the 21st century – on the internet, without paper, real-time, responsive, staying on the screens in the residents' hands. Sure, keep the bulletin board or local broadcasting too, but a simple communication app is the right next step.

vs. Email/SMS

Emails require expensive high maintenance and come with too many privacy concerns. And really, how many times have you read a newsletter instead of clicking “delete”, considering it spam? Other downsides of both emails and texts are low reach, purely informative character and lack of interactive features.

With Simplicity

Residents only get what they are interested in & notifications are targeted

You can integrate 3rd party smart-city systems (public transport / parking / trash bins / payments / etc.)

Mutual communication is open, transparent, flexible, and most importantly, efficient

Information is verified, relevant, and timely, coming only from official places

The municipality is in control of the narrative

One step closer to your residents.