Simplicity has announced the signing of a strategic contract with Qatar Tourism. This agreement strengthens Simplicity’s presence in the Middle East and builds on the company’s commitment to supporting global destinations through advanced AI-powered experiences.

As part of the partnership, Simplicity will work closely with His Excellency Saad Bin Ali Al Kharji and the Qatar Tourism leadership team. The shared goal is to introduce Qatar as a must-visit destination inside the Simplicity App and to highlight the country’s unique charm through Charlie AI, Simplicity’s travel assistant.

Qatar continues to impress international visitors with its remarkable natural landscapes, world-class cuisine, innovative cultural experiences, and a level of hospitality that is recognized around the world. By integrating Qatar into the Simplicity App, the company will provide travelers with a smarter way to explore the country and discover its finest highlights.

This partnership reflects a shared vision for innovation and a commitment to elevating the visitor experience through modern technology. It also represents an important step forward in Simplicity’s mission to reinvent the way organizations communicate with the public using intelligent AI assistants.